Every website owner and manager fantasizes about the day a flood of prospective customers hit Google researching product information and the site owner’s website site shows up in the top 5 search results. This fantasy is soon crushed when the reality sets in that millions of other site owners accross the globe are also competing for that coveted spot in the search engine’s results.
One of the best ways to win search engine favor is to blog. Blogs produce an abundance of a search engines favorite food, text. In addition, blog content updates can be distributed through RSS feeds (read definition) and if your feed is distributed through a service like Feedburner (see details), then search engines are notified of updates immediately vs the 4-6 weeks it normally takes for search engines to index your site in response to your direct request (more on indexing). In short, a Feedburner enabled blog is exponentially more search engine sticky than a standard website, even if the site is tricked out with the latest rooty tooty fresh and fruity search engine optimization modifications.
Now if that blog of yours is integrated into your site vs operating as a stand alone entity, then your website proper can benefit from a traffic rush from Google searchers. The morale of this story is add a blog today so prospective customers can’t help but come your way. That was a horrible rhyme but you get the point.
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