Posts Tagged ‘green office’

Is Your Video Green?

September 1, 2008

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Search the web, browse a magazine stand or watch any television these days and it is clear that Green is the new Black.  Even cooler than being green is finding creative ways to show off your greenness; is that a word?

If your company is truly committed to the cause, producing a video that shows your organization’s approach to environmental friendliness can go a long way toward influencing customers and prospects.  You might have voiced narration detailing your eco-friendly strategy with shots and images of your office’s recyclable materials or screen grabs of your paper and silicon software disc-free virtual office.  You might even consider including testimony from a local environmental protection expert commenting on the ways offices can be green with overlaid visuals of your office’s implementation.

Once your video is complete, be just as creative in seeking distribution opportunities. Streaming from your website is the obvious tactic but events present a great opportunity as well.  If your company sponsors or hosts an event, have the organizers play your eco-spot on the big screens.  Trust me, this will be a huge hit.

Do you have a green video?  Tell us how you use it.

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