Archive for the ‘Success Stories’ Category

The Ever-Evolving Press Release

June 8, 2008

I was reviewing content on a few press release distribution sites and was amazed at how far press releases have come. Not so long ago, a press release constituted basic copy on paper that was distributed to select reporters in an effort to secure “ink.”

Now, press releases in today’s Web 2.0 world have evolved to include links, video, photos, and even social media tags. Releases can be distributed using a “standard” direct-to-reporter method or distributed online to not only reach the news media, but individuals with access to the Web across the world. This new model for press releases (labeled by some as multimedia news releases) allows businesses of all types and sizes to tell their story with a 360 degree message – and garner critical feedback from key audiences.

The websites for PR Newswire and PRWeb house great examples of basic and not-so-basic releases that include some or all of the features mentioned above (of course, these releases vary by price depending on how elaborate the release is). You might also want to read the recent post by John Easton about the importance of having PR video in your marketing arsenal.

Learning about these new models for press releases might motivate you to adopt a fresh approach for your next release and share your story in an innovative way. And remember, no matter how elaborate your press release is, the main goal is to tell a compelling story that positions your businesses in a positive light both today and in the long-run.

About Kristina Hill

An expert in marketing communications, Kristina Hill provides integrated marketing consulting services to small and mid-sized businesses through MarComm Creative Group, LLC. The business offers an array of services, including: public relations and media relations; media planning and placement; integrated marketing plan development and execution; and article, website, advertising, editorial, and sponsorship writing.

Related Topics:

  1. 5 Marketing Ideas to Recession-Proof Your Business
  2. Simple Tools To Monitor Market Trends
  3. The Right Idea, The Right Time
  4. Court the Press: Your Online News Room
  5. Add Video to Your Press Releases

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Success Stories: AJ Financial Group

May 18, 2007

Start Now Finish Rich DVD

Eastonsweb clients Frank Johnson and Emma Allen of AJ Financial Group are experiencing success using DVD media to grow their financial consulting practice.  Frank and Emma understood that their successful “Start Now, Finish Rich” seminars could be an even more effective component of their business if they sold seminar DVD’s to their audiences. 

Frank and Emma took advantage of our subsidized seminar video program that enables clients to create an effective seminar DVD package at little to no cost. The subsidized program includes 100 retail-ready DVD units that once sold, can cover the entire cost of the production.  With other programs the client pays for the production of an edited master tape then an additional fee for duplication costs.  The combined cost can be pretty expensive, especially for small businesses ($1,000 to $1,500 PER FINISHED MINUTE for produciton alone).

Frank and Emma just completed the sale of their first 100 units.

“We sell the items immediately following our events.  People are excited and very motivated to buy,” says Frank. 

If the client conducts seminars on a regular basis that draw a good crowd, the DVD’s are not difficult to sell because the audience provides a built in distribution channel.

Start Now Finish Rich DVD Trailer (Below):

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