Archive for the ‘CD-ROM’ Category

Empower Your Evangelists

December 12, 2006

If you are not familiar with business evangelism, don’t feel bad.  We are talking here about the idea of turning your satisfied customers and clients into passionate spokespeople for your business.  I got this idea from the book Creating Customer Evangelists by Ben McConnell and Jackie Huba. The idea is the core of a sound word of mouth strategy but to be successful, you must empower your evangelists to spread the word about you.

We have all seen the young men with white dress shirts and black ties riding bicycles in the rain eager to visit our communities and talk to us about the benefits of their religion. They are devout, passionate, determined and the successful ones are educated about their belief.  Having someone like this, even better a team, working on your business’s behalf would excite any business owner in need of additional customers.

To empower your evangelists you must provide them with:

  1. Education about your products and services
  2. Information about the ideal customer for each of your business lines (demographics, etc.)
  3. Marketing materials that are easy for your evangelists to receive, use and distribute.  One of my favorites is the business-card sized CD-ROM that can contain your marketing video, company information and links to your website or other sales collateral.

In addition, your evangelists should receive advanced notice of new products or services; free samples; retail discounts; etc.  If you give your evangelists the tools they need and make them feel part of an elite “insiders” team, they will reward you with more business than you can imagine.

Watch “Creating Customer Evangelists” co author, Jackie Huba explain the concept:
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Does Your Business Use CD-ROM’s

October 14, 2006

cdrom.jpgIf you own a business one thing is certain, you need customers and in order to attract customers you will need effective marketing tools. Fortunately in today’s information age there are some very effective multimedia-based options including the interactive CD-ROM.

CD-ROMs can combine a wide range of media including near broadcast quality video, PowerPoint presentation documents, web pages, website links and applications that can even collect customer input (ex. mailing list subscriptions). Try doing all of this with a brochre.

In addition to the diverse mix of media that a CD- ROM can contain, there are a number of flexible ways to use the disc as a sales and marketing tool. On the marketing side, the disc can be used as a direct mail piece, as a trade show display, as a touch screen kiosk in an office waiting area or as a handout to prospective customers. If your disc is professionally authored, your business is sure to be distinguised from the competition.

In a sales scenrio the CD-ROM is equally effective. When facing a discerning prospect, you could easilly load the disc and dazzle your “soon-to-be” customer with eye catching graphics; your company promotional video and similar content that puts your brand and products on center stage. At the end of your presentation you can be assured of firmly establishing your company’s credibility and differentiating your firm from competing providers.

With all of it’s value it is suprising that more businesses are not using CD-ROM marketing kits. This means, the CD-ROM still offers the savvy business owner a competitive advantage. In a few years it will be simply a required piece of business collateral.