Finding Keywords for Great SEO Results

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Last week Kristina posted on the importance of making your online press releases search engine friendly by including relevant keywords.  Now that Kristina helped us understand this fact, how do you identify suitable keywords?  Below is a list of online resources to help you identify good keywords for your online press releases, your website or for an online ad campaign. 

In your keyword recon, realize that to be found your keywords must strike a healthy balance between popularity and relevancy.  If the keyword(s) are used by too many people, it is unlikely that you will be able to compete for the coveted top search results.  If they are under the web browser’s radar, your keywords are unlikely to be used in a search query.

  1. Google AdWords Keyword Tool (click here):  This service is free and yields accurate results with drilldown into related keyword alternatives.
     
  2. WordTracker (click here): Probably the Cadillac of keyword research tools.  For this reason the service is a paid subscription based offering but it is worth the investment if you are serious about SEO.  Not only can you identify good kewords but score them based on popularity, ad performance and several other variables.
     
  3. Keyword Discovery (click here): A free but basic keyword identification tool that is a front end to sell more sophisticated SEO offerings.

Related Topics

  1. Search Engine Optimized Press Releases
  2. Court the Press: Your Online News Room
  3. SEO Marketer Increases Web Conversion Rates by 400%
  4. For hundreds of ways to get customers to call you (subscribe to our newsletter) (browse archive)

What to do now?

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3 Responses to “Finding Keywords for Great SEO Results”

  1. Search Engine Optimized Press Releases « The Eastonsweb Multimedia Blog Says:

    […] Finding Keywords for Great SEO Results […]

  2. Consider This Before You Get a Buddy to Build Your Site « The Eastonsweb Multimedia Blog Says:

    […] Finding Keywords for Great SEO Results […]

  3. This Weeks Web Marketing Roundup « The Eastonsweb Multimedia Blog Says:

    […] Finding Keywords for Great SEO Results […]

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