Want to Repel Customers? Sell Value!


Click to receive automatic blog updates

That’s right, I said it.  One sure way to hand prospective customers over to your competition is to go on in your web copy, your video production or your brochure about how valuable your product or service is.

Allow me to let you in on a little secret; value is not a benefit, it is assumed thus every business in your market has it.  If what you offer doesn’t have some intrinsic value, you should get out of the business immediately.  Pushing value is a little like promoting good looks at a beauty contest; it’s the price of admission.

Instead of touting your value; tell prospects how your car can save  thousands on gas, that your restaurant has award-winning lobster or your cell phone service supports the widest variety of the latest smartphones.  Let your competition own the value position and you will own the market share. 

Related Topics:

  1. Why I Like the Word No
  2. It’s About the Customer Not You!
  3. For hundreds of ways to get customers to call you (subscribe to our newsletter) (browse archive)

Tags: , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: