CAABJ: Little Known Ways to Improve Your PR


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CAABJ PR EventWhether you are a public relations pro, marketing plan expert or a pr novice the Charlotte Area Association of Black Journalist’s (CAABJ) “Accessing the Media” workshop was well worth attending.  If you couldn’t attend in person, don’t worry you can view a video recap below or watch the recap on our streaming video channel Broadcast Charlotte.

The expert panel featured WBTV reporter, Steve Crump, Hope Paasch the Regional Editor for The Charlotte Observer and Joy Scott the New Media Editor for The Shelby Star.  The group discussed the industry insider’s perspective on what works and what doesn’t when reaching out to the media.  The CAABJ team even Download the media handoutput together a great document with a useful media contact list and diagrams of the news flow through various media organizations (click here to download). There was lots of great discussion around the importance of building relationships with reporters and editors, how to follow up with reporters and the big no-no’s to avoid but as an ardent publicity hound myself I thought the most enlightening comments focused on opportunities for video and copy feature on newspaper and TV station websites.  

Watch the Accessing the Media Workshop Video

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The panelist’s comments reinforce trend data pointing to the reality that print and television media is migrating (fast) towards the web where low distribution costs allow for the delivery of stories that might not make it to network broadcasts.  Print publications are even moving to video-based content; creating an opportunity for savvy business owners to bundle video with their message which can value to the overall pitch. CAABJ team, the only thing I would suggest for the next go round, is to add one or more citizen journalists (bloggers) to the panel.  Popular bloggers are becoming prolific news and information sources in their own right and business owners need to know how to approach social media in addition to traditional outlets.

Related Posts:

  1. The Power of Your Press
  2. The PR Refresh Video
  3. Other Broadcast Charlotte Features
  4. For hundreds of ways to get customers to call you, subscribe to our newsletter

2 Responses to “CAABJ: Little Known Ways to Improve Your PR”

  1. 5 Shure-Fire Ways to Extend Your Press Coverage « The Eastonsweb Multimedia Blog Says:

    […] CAABJ: Little Known Ways to Improve Your PR […]

  2. Marketing Lessons from the Campaign Trail « The Eastonsweb Multimedia Blog Says:

    […] CAABJ: Little Known Ways to Improve Your PR […]

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