My friends Denise Wakeman and Patsi Krakoff (The Blog Squad) over at BuildABetterBlog.com recently polled businesses owners to determine their top marketing impediments and as I am sure you can imagine, “not enough time” topped the list. One cure for a lack of time to market your business is to work jointly with complimentary talents on marketing projects.
If you blog (and you should), have someone with a complimentary expertise become a guest Blogger. Your readers get meaningful content, you get needed traffic and your partner promotes their interests. If you are a graphic designer, create a package deal with a good copywriter and offer a joint special on brochure development. You can split the costs and the time spent on promoting the offering. Form a public relations partnership with members of your networking group, where you pitch meaningful stories to the press on their behalf and they return the favor. I attended a media event last week and the reporters on the panel all agreed that they are very receptive to receiving pitches about a firm from reputable third parties.
A lack of time is no excuse! One thing is for sure, if your audience does not know how you can help them; you are not likely to generate new business. Collaborate with your business friends to cut your time.
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The Eastonsweb Multimedia Blog 
April 10, 2008 at 8:26 am |
I think this is an excellent idea, especially for consumer-facing product and/or service providers. Big brands have been doing this for some time now… crossing and bringing brands together under a single advertising effort. Target is a good example.
April 10, 2008 at 3:50 pm |
Charles:
Thank you for your input and for your example in Target. Do you know in what way specifically Target has used a collaborative marketing approach?
John
April 10, 2008 at 5:23 pm |
If you look at Target’s TV and/or online marketing… they are advertising other partner brands during their marketing campaigns, thus sharing the cost while multi-marketing brands
April 19, 2008 at 4:01 pm |
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