Turn a Reluctant Customer Into Your Best Salesperson

by

Click to receive automatic blog updates

Turn disinterested customers to evangelistsIf you have ever wowed a reluctant customer or client, you know that noone will sing your praises louder. One of the best ways to make use of such a glowing testimony is to get your customer’s story on video for display at your website, on your multimedia enabled phone, on your video iPod and related devices.

A disinclined customer’s story is  so compelling because of the huge hurdle(s) required to build the relationship (apathy, price, ignorance, etc). Once the customer sees your solution successfully working; you become a real hero in their minds and they become a willing evangelist for your business.

To add impact to your testimonial video, you can add action shots of the customer using the product or insert “happy face” shots of the client when a strong emotion is expressed in the video. The bottom line is that satisfied customers can be great referral sales people for your business but the contented reluctant customer is a goldmine. 

Related Topics:

  1. From Note To New Customer in 60 Seconds!
  2. Sales Video Tip: Don’t Forget About Your Best Salesperson, Your Customer!
  3. Your Pursuit of HappYness Part 1: Business Lessons From Chris Gardner
  4. Browse all blog posts
Advertisements

2 Responses to “Turn a Reluctant Customer Into Your Best Salesperson”

  1. Place is Everything! Entice Prospects Like These MMA Experts « The Eastonsweb Multimedia Blog Says:

    […] Turn a Reluctant Customer Into Your Best Salesperson […]

  2. Embrace Your Citizen Marketers « The Eastonsweb Multimedia Blog Says:

    […] Turn a Reluctant Customer Into Your Best Salesperson […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: