Archive for October, 2007

Chamber Loves Broadcast Charlotte

October 19, 2007

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Charlotte Chamber Ventures MagazineOur small business streaming video Channel, Broadcast Charlotte was recently featured in the Charlotte Chamber’s Ventures newsletter. The Ventures article discusses our Chamber 101 segment created to teach Chamber members how to make the most of their Chamber memberships.

Chamber 101 came about after listening to so many of my clients talk about the lack of value in their membership.  In many cases I found people made the mistake of putting all of their eggs in the networking basket and not taking advantage of the Chamber’s other programs (research, consulting, board participation, etc.).  In short, they did not have a strategy.

Focusing solely on passing out cards at networking functions is doomed to fail.  Consider that at networking events you have no idea who the meeting attendees are (no ability to target), you can only talk to a small number of people during each meeting and it’s very labor intensive (inefficient).  On the contrary, I am not saying professional networking is bad; but if this is your only Chamber tactic, you will surely fail in your attempt to market your business.  You would do much better if you delivered a free seminar to the same audience.  This way you get the attention of everyone in the room and position yourself as an expert in their eyes.  Now this is a successful tactic.

I won’t beat a dead horse.  Visit Chamber 101 on Broadcast Charlotte and learn for yourself.

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Marketing 911: BBB Consumer Foundation

October 11, 2007

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BBB Consumer FoundationThe Charlotte Better Business Bureau’s Consumer Foundation is a non-profit 501 C-3 entity charged with protecting older adults from various types of fraud.  Maryanne Dailey and hear board of directors are looking for some creative ideas to promote a television show currently in development.

The television program will help viewers better recognize many of the more common scams targeting senior populations and provide the appropriate information to combat fraudulent behavior.  The program will air regularly on a local access cable channel which is great but Maryanne and the foundation board are looking for other imaginative ways to attract viewers.  In addition, the group is seeking alternative ways to market and distribute the programming.

As a multimedia professional my suggestion would be to webcast the programs on the foundation’s website as well as on the websites of organizations who serve the senior community.  My suggestion is but one of many.  Please help the Better Business Bureau’s Consumer Foundation and the senior community by posting your marketing suggestions as comments to this post (click the comments link below).

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Turn a Reluctant Customer Into Your Best Salesperson

October 10, 2007

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Turn disinterested customers to evangelistsIf you have ever wowed a reluctant customer or client, you know that noone will sing your praises louder. One of the best ways to make use of such a glowing testimony is to get your customer’s story on video for display at your website, on your multimedia enabled phone, on your video iPod and related devices.

A disinclined customer’s story is  so compelling because of the huge hurdle(s) required to build the relationship (apathy, price, ignorance, etc). Once the customer sees your solution successfully working; you become a real hero in their minds and they become a willing evangelist for your business.

To add impact to your testimonial video, you can add action shots of the customer using the product or insert “happy face” shots of the client when a strong emotion is expressed in the video. The bottom line is that satisfied customers can be great referral sales people for your business but the contented reluctant customer is a goldmine. 

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