Turn Your Event Into a Web TV Show

 

Gerald Johnson, Publisher of the Charlotte Post knows a bit about putting on an entertaining event.  His annual “Best” Awards Gala brings together 500 to 700 people to honor local community leaders and outstanding students. While his attendance numbers are pretty good, he (and you) can exponentially increase your event exposure by turning the event into a web TV show.

Using technology from SplashCast, Brightcove and others; you can compile video clips from the best segments of your event and broadcast them in a single web video player with each segment comprising a different episode.  If you attract the right people to your video show, viewership can easily spread virally.  Below are some viral video suggestions:

1. Send an email notification to all event attendees (ask each one to invite 2-3 other viewers)
2. Notify the award recipients and ask them to invite friends/family
3. Notify your sponsors and have them spread the word throughout the organization
4. Place banner ads around the player and have your advertisers invite viewers
5. Notify the press.  They may point to the stream from their website or if you are savvy, you can give them the code to embed the video show into a page on their website (with a link back to you)
6. We would like to “hear” your ideas (list them in the comments section below)

Bottom line, this is the Internet age. Don’t limit your event activities to “day-of”, offline activity.  Go online and go viral!

Watch The  Charlotte Post Award Web Show
———————————————————————-
[splashcast RPFB6887UK]
*MOUSE OVER player to access the CHANNEL GUIDE (screen: top, left)

Related Topics:

1. Broadcast Charlotte Soft Launch

2. Create Your Own Web TV Show

3. For hundreds of ways to get customers to call you, subscribe to our newsletter

Tags: Brightcove, Charlotte Post, John Easton, SplashCast, streaming video, Web TV show, web video