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How to Get In the Charlotte Observer

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How to Pitch the Charlotte ObserverThe PR process can be a mystery to the uninitiated. On a recent edition of Broadcast Charlotte, I interviewed Patrick Scott the Charlotte Observer Newspaper’s business Editor to get the real scoop on getting ink in the paper.  Eventhough the focus here is on a Charlotte-based paper Scott’s insights are universal.

Scott let us know that getting in is not about pushing your company’s products and services; it’s about being relevant to the interests of the paper’s readers and building trust with the staff.  Click the link below to watch the video.

Observer Editor gives pitch tips

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This entry was posted on August 31, 2007 at 11:37 am and is filed under Broadcast Charlotte, Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “How to Get In the Charlotte Observer”

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