Sponsor Your Videos

by

Click to receive automatic blog updates

Be smart like the racing teams and sponsor your videosWhile “How To” special interest videos are a great way for businesses, independent consultants and other gurus to profit from their expertise; for smaller companies cost is often an inhibitor.  A potential solution to this dilemma came to me during an email exchange with a friend and prospective customer Heidi Billotto, a well known local culinary expert.  My solution was sponsorship.

Why not find a group of companies selling complimentary products or services to advertise their goods in your video?  If your video topic is interesting, your content engaging, and you have a good audience sponsorship would be a great opportunity for your advertising partner to reach a captive audience and a good way for you to offset your production costs. You could sell space on the exterior packaging, as inserts, full screen adds in the video itself, smaller lower third features at $50, $100, you set the price.  

Because Heidi is a cooking expert she might approach non competing firms in the food and beverage industry ( grocery stores, restaurants, wine shops, coffee outlets, food magazines, etc ). Get creative, it ain’t just for NASCAR anymore.  What would you say to Heidi (comment below)?

Related Posts:

  1. Collaborative Video: The Cure for Sticker Shock
  2. Sure You Want to Sell Your DVD?
  3. Read all of our Blog Posts
Advertisements

One Response to “Sponsor Your Videos”

  1. A Little Known Secret for Chamber Success « The Eastonsweb Multimedia Blog Says:

    […] Sponsor Your Videos […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: