Entrepreneur Magazine Talks Video

by

Entrepreneur Magazine CoverThanks to a tip from my good friend Bolaji Oyejide over at the HBCU Network, I came accross an article in the July issue of Entrepreneur Magazine discussing how video, especially online, can enhance a small business’s ability to reach new customers.

“Research company eMarketer says that 157 million people will be watching online video by 2010. That could mean a marketing advantage to entrepreneurs…”

I really like the the example citing the Affiliate Summit’s YouTube testimonial video campaign (video below).  I think their mix of varying testimonials and supportive text is a great way to influence prospects.  I may be wrong but I believe they were able to manage costs by having an amateur crew shoot the video and wrap a more professional graphics package around it to smooth out the rough edges.  I have not talked to company reps but I believe their tactic is working.


Read the full story here []

Related Posts:

  1. So I Have a Marketing Video, Now What?
  2. Using Video to Boost Direct Mail Results
  3. All video posts
  4. Get our Blog updates in your inbox
Advertisements

2 Responses to “Entrepreneur Magazine Talks Video”

  1. Nonprofits, For Success Show Your Results! « The Eastonsweb Multimedia Blog Says:

    […] Entrepreneur Magazine Talks Video […]

  2. Your Own Media Juggernaut! « The Eastonsweb Multimedia Blog Says:

    […] Entrepreneur Magazine Talks Video […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: