Eastonsweb Wins 3rd Award in 2 Years


YMCA TellyOn Monday, June 18th I was notified that my company, Eastonsweb Multimedia was awarded a prestigeous Telly Award for excellence in film and video production.  This marks the third such award we have received over the past two years and I am very excited.

This years Telly was awarded for a production documenting the history of Charlotte’s McCrorey Branch YMCA (Watch Video Below).  Having grown up in Chicago’s YMCA system and knowing the importance of this institution to surrounding communities, I had a special affinity for this project.

The Y team approached me with the idea of producing a historical video for the branch’s 70th anniversary celebration.  The team had a small budget so when I presented the pricing section of my proposal I did not think we would land the job.  As part of my presentation, I showed a previous Telly Award winning video of the Excelsior Club, another Charlotte institution, I stressed that if the team bought into my proposal we could do the same for them with all the benefits that accrue to award winning productions (great PR, exposure, an exceptional marketing/sponsorship tool, satisfied board members and well entertained event attendees).

My sales experience with the Y planning team above is significant because we are often faced with prospective clients new to the video production process and understandably micro-focued on price, not factoring in the benefits side of the decision making equation.  I am glad to see that the Y team was able to stretch their thinking and invest in a tool that generated immediate benefit and will continue to do so in the years to come.

In addition to helping the Y, I am excited about the award because it really is prestigeous.  Entrants are judged along side such industry fixtures as Oprah Winfrey’s Harpo Studios, NBC, ABC, CBS, BET, Booz Allen Hamilton, Court TV, Cox Communications, E!, Spike TV, Universal Studios Hollywood, and other worthy entrants.

Watch the McCrorey YMCA Video Below:

[blip.tv ?posts_id=280458&dest=-1]

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2 Responses to “Eastonsweb Wins 3rd Award in 2 Years”

  1. Tony Perez Says:

    Wow, this was great! congrats

  2. Steve Parker, Missouri City, Texas Says:

    Great idea….looking forward to the comments!

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