Archive for June, 2007

Eastonsweb Wins 3rd Award in 2 Years

June 21, 2007

YMCA TellyOn Monday, June 18th I was notified that my company, Eastonsweb Multimedia was awarded a prestigeous Telly Award for excellence in film and video production.  This marks the third such award we have received over the past two years and I am very excited.

This years Telly was awarded for a production documenting the history of Charlotte’s McCrorey Branch YMCA (Watch Video Below).  Having grown up in Chicago’s YMCA system and knowing the importance of this institution to surrounding communities, I had a special affinity for this project.

The Y team approached me with the idea of producing a historical video for the branch’s 70th anniversary celebration.  The team had a small budget so when I presented the pricing section of my proposal I did not think we would land the job.  As part of my presentation, I showed a previous Telly Award winning video of the Excelsior Club, another Charlotte institution, I stressed that if the team bought into my proposal we could do the same for them with all the benefits that accrue to award winning productions (great PR, exposure, an exceptional marketing/sponsorship tool, satisfied board members and well entertained event attendees).

My sales experience with the Y planning team above is significant because we are often faced with prospective clients new to the video production process and understandably micro-focued on price, not factoring in the benefits side of the decision making equation.  I am glad to see that the Y team was able to stretch their thinking and invest in a tool that generated immediate benefit and will continue to do so in the years to come.

In addition to helping the Y, I am excited about the award because it really is prestigeous.  Entrants are judged along side such industry fixtures as Oprah Winfrey’s Harpo Studios, NBC, ABC, CBS, BET, Booz Allen Hamilton, Court TV, Cox Communications, E!, Spike TV, Universal Studios Hollywood, and other worthy entrants.

Watch the McCrorey YMCA Video Below:

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City Councilman Does Multimedia Right

June 19, 2007

Anthony Foxx CampaignAnthony Foxx Campaign

Anthony Foxx Campaign

On June 5th, 2007 my crew and I had the pleasure of providing multimedia production support for the Charlotte City Council campaign kickoff event for At-Large candidate Anthony Foxx. This event is worth mentioning because Mr. Foxx is a politician who truly understands how to leverage the power of multimedia to drive home a political message. Further, Mr. Foxx’s strategy can be a successful strategy for businesses and non-profit organizations.To start Councilman Foxx commissioned the creation of a mixed media montage that really helped to set the event’s emotional tone.

The video montage was designed to help Counclman Foxx emotionally connect with his constituents and financial supporters. Second Councilman Foxx hired top teir talent in jazz legend, Wynton Marsalis and his quartet to perform. In addition, Mr. Foxx had the presence of mind to have our video crew capture a candid interview with Mr. Marsalis for future marketing use.

I have no scientific support for my statement but from what I have heard about other City Council kickoffs I would say that of all the candidates, Anthony Foxx made the strongest connection with voters.

Watch the Foxx Multimedia Montage below:

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