For Website Success Dedicate a Resource

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Your Web ResourceI say it all the time, content is a key driver of website success. To ensure that your content is fresh, engaging and relevant you should dedicate a resource to the task of website maintenance. Your website manager will be responsible for ensuring your site is up, content is accurate, links are functioning, proper advertising and marketing messages are displayed, emails are getting answered, etc.

In small organizations, one person might manage all of these tasks. In larger organizations a team of individuals will do the work. Your site manager’s required skills will depend on whether or not you have a content management system in place. Content management systems allow non technical users to make text, image and related changes. At a minimum, your manager should possess the following:

  1. Detail oriented
  2. Advanced computer skills (word processing, layout and design)
  3. Image editing skills (Photoshop and related skills are a plus)
  4. Composition skills (in the areas of business and marketing)

 Related Topics:

  1. Web Content Management: You Must Have a System
  2. Creating Website Copy That Sells
  3. To Get Google to Find You, Start Writing
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9 Responses to “For Website Success Dedicate a Resource”

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