Court the Press: Your Online Newsroom

by

Online NewsroomGetting press coverage for your business is one of the best forms of advertising.  Ads typically convey your thoughts about how good your business is, while press coverage is seen as an objective affirmation of your business’s quality.  One of the best ways to increase the likelihood of getting media coverage is to make reporters’ jobs easier by hosting an online newsroom on your website.

The online newsroom is designed specifically for media professionals (beat reporters, editors, assignment desk managers, etc).  Increased competition and staff reductions are making media professional’s jobs much harder and by providing editors and reporters easy access to the essential content required to compose your story, increases the likelihood that your story gets written.

Below is a list of items to consider including in your online newsroom:

  1. High resolution headshot photos of your business’s principals and senior executives
  2. Photos of your team in action
  3. Copies of past press releases
  4. Copies of articles written about your company
  5. Streaming video of any television coverage your company has received
  6. Sample interview questions in case a reporter is interested in initiating a discussion
  7. Articles you have written on industry-specific topics
  8. A list of story ideas

Related Posts:

  1. The Power of Your Press
  2. Add Video to Your Press Releases
Advertisements

4 Responses to “Court the Press: Your Online Newsroom”

  1. It’s Not Ego, Its Survival…Start Marketing « The Eastonsweb Multimedia Blog Says:

    […] Court the Press: Your Online Newsroom […]

  2. Finding Keywords for Great SEO Results « The Eastonsweb Multimedia Blog Says:

    […] Court the Press: Your Online News Room […]

  3. work at home typing jobs no cost ever free start up Says:

    work at home typing jobs no cost ever free start up…

    work at home typing jobs no cost ever free start up…

  4. Are You Missing Out on a Marketing Opportunity? « The Eastonsweb Multimedia Blog Says:

    […] Does your website have an online newsroom?  See my recent post on the importance of having an online newsroom (Click Here). […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: