Sure You Want to Sell Your DVD?

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A different way to market your videoMy company produces a lot of instructional and special interest videos for clients; many of whom logically want to resell their DVD’s for profit, but is resale their only opportunity?  I say no. 

On the web content is king and organizations are desperate for good material.  Your video could be just what they need.  Local newspapers, trade associations, financial institutions and others all use information to attract new business.  Why can’t they use your video content?

Here is how you can win without selling anything.  Let’s say you are a financial planning expert who has created a great 30 minute video covering financial planning basics.  You can have the video cut into six, 5 minute video episodes covering individual topics.  From here you can package the segments into a single 5 episode web streaming video program using a service like SplashCast.

AJ Financial Video Trailer
(Client Video Sample Below)
[blip.tv ?posts_id=172087&dest=8105]

Once your program is assembled you can approach the marketing manager of a local community bank and pitch an offer to add your video program at no cost (yes I said FREE) to the bank’s website in return for a link to your website.   Your benefit is great exposure to a large number of prospects in your target market, thus turning the bank into a highly effective marketing agent for your company.  Banks use live seminars all the time to attract new customers and build community good will but the in-person process is inefficient, as the number of people they can reach is limited.  Online there are no such limits.  You will look like a hero.

This process can be replicated with just about any organization with an offering that compliments your business (newspaper, trade association, networking group website, etc.).  Each partner you sign up exposes you to a larger audience and reduces your distribution cost. No matter what you paid to produce your video I guarantee the cost/benefit here will be much greater than traditional forms of advertising. 

So, do you still want to sell that DVD?

Related Posts:

  1. Create Your Own Web TV Show
  2. Collaborative Video: The Cure for Sticker Shock
  3. Video Production That Solves Big Hair Problems
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7 Responses to “Sure You Want to Sell Your DVD?”

  1. Felicia Watlington Says:

    Hi John-

    This is a very interesting concept and not one that has ever occurred to me. Thanks for providing the “food for thought”.

    Felicia.

  2. John Easton Says:

    Felicia:

    You know what? Like you, I am willing to bet that few of your competitors have thought of doing this. Success in business is in part a function of doing those things that are as you say, “interesting” that others either don’t know to do or are unwilling to do.

    John

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