Email Marketing 101: Helpful Tips

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CPCC’s Barbara HallOn Wednesday, February 21st I facilitated an email marketing seminar at the request of Mrs. Barbara Hall, Central Piedmont Community College’s Entrepreneurship and Small Business program  developer.  The course was designed to teach small business owners and managers some of the basics of successfully integrating email marketing into a larger marketing plan.

In addition to learning the basic “nuts and bolts”, I wanted my students to understand that success in email marketing is more a function of creative and consistent use of this tool; rather than a focus on technical, Internet babble.  For example, sending a well written email press release to a targeted list of 5 media contacts can be just as effective as renting a list of several thousand email addresses. It is not sexy but it flat out works.

For the convenience of my students and for those who could not attend the seminar I am posting the presentation document used during the seminar and links to additional resources, some not discussed during the class.

Email Marketing Presentation Download

Additional Resources:

Email Newsletter Providers:
Try their demos before you buy

  1. Constant Contact
  2. Sparklist
  3. Vertical Response

Email List Providers:
Check their background and get a sample of their list before you take the full plunge.

  1. The Internet Police:  Federal Trade Commission Notes
  2. Info USA (large provider)

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