Create Your Own Web TV Show

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Mike Berkley ImageTo illustrate the marketing power of video, I often ask my clients how would you market your business if you had a television show at your disposal?  Companies like SplashCast have made the idea of user generated video programming a reality and in many ways their capability exceeds what broadcast television can offer.

There are a number of companies emerging as players in this market, but I really like SplashCast’s compact but feature-rich player design and the functional media management back end console. To help us better understand the benefits of syndicated web video programming; I decided to conduct an interview with SplashCast CEO, Mike Berkley.

What is Splashcast?
SplashCast is a Portland, OR based start-up that is bringing the power of media syndication to everyone. Using proven technology in development over several years, SplashCast is giving people the power to become their own broadcasting network across the Web.

What can clients do with splashcast?
The SplashCast service enables anyone to create streaming media ‘channels’ that combine video, music, photos, narration, text and RSS feeds. These user-generated channels can be played and easily syndicated on any web site, blog, or social network page. When channel owners modify their channel, their content is automatically updated across all the web pages ‘tuned’ to that channel.

Why should a small businesses consider a service like Splashcast?
It’s an effective way to engage with viewers to tell a story, do a demo, essentially communicate a message. Plus, SplashCast is designed as a viral technology so the content in the player can spread very quickly. In that regard, companies can easily create “user generated campaigns,” that encourage users to post their own shows and channels about their relationship with the brand or a related passion, interest or similar work topic.

What are some specific ways small businesses can leverage splashcast?
Create a show that relates to issues that pertain to the company’s market. It can act much like a blog does but uses media such as pictures, audio or video to tell the story. Create a support channel to help answer customer questions. Encourage customers to post their own shows. Post audio interviews or videos with customers. Ask customers to subscribe to the channels and then post their own commentary.

Mike, what do you think of this use of Splashcast? I regularly suggest to clients that they capture their marketing seminars on video, chop each seminar into short segments and offer the segments as a channel to non-competing companies who reach the client’s audience.
Great idea. People can then subscribe to the channel and then post to their own web site.

After your beta program concludes, do you have an idea about pricing?
We’ll be integrating advertising into the free SplashCast service. We will also offer a pro account, which will be available for a monthly subscription fee. We will announce in the coming months what will be offered with the pro account.

There you have it.  The ability to create a channel with multiple video, audio and image driven programs within a single player is incredible.  Include with this the ability to allow users to place your channel within their websites and blogs is amazing.  How will you use your TV station? Comment below!

Related Topics:

  1. Watch Our Web TV Show!
  2. 5 Secrets to Producing a Great Web TV Show
  3. 5 Ways the PR Store (and YOU) Can Supercharge A Seminar.
  4. For hundreds of ways to get customers to call you (subscribe to our newsletter) (browse archive)

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26 Responses to “Create Your Own Web TV Show”

  1. Vernease Miller Says:

    I think I will use my TV station to recruit new consultants to my Warm Spirit business http://www.warmspirit.org/esuite/home/vhmiller/ within my Women In Ministry website http://mywmrc.com. I like this idea better than blogging. Thanks for sharing. Vernease Miller

  2. John Easton Says:

    Vernease:

    Video based content is a VERY powerful marketing tool but I would not replace blogging with a video channel. The two tactics (blogging and video) are complimentary and if both are done you will generate more awareness/business than usning any single option alone.

    Sound marketing is not about focusing on one tactic. Good marketing involves a strategy where several tools are used in concert to maximize revenues. Make a list of all the marketing tactics you can use and select perhaps 3-5 that are high-impact and that you can execute given your resources (time/money).

  3. John Easton Says:

    It was great to have Mike as a guest expert, don’t you think? Below are some marketing suggestions I passed along to Mike in the spirit of moving his incredible businss forward. Perhaps these suggestions will help you as well.

    1. Get connected with folks at Church of the Cusomter http://www.churchofthecustomer.com: Ben and Jackie are reccognized experts in creating customer evangelists and their books/blog are must reads.

    2. Leverage your onlne/offline press: I have seen several video, print and web interviews with Mike but I have not seen them featured at your site (heck, mention our interview at your Blog). Adding press coverage to your site and communications material is a great way to refresh your press hits and let people know that you are being noticed and it lends credibility. Why not create a Splashcast channel that includes all video interviews/press coverage “SplashCast in the media”. Also get connected with Joan Stewart the Publicity Hound http://www.publicityhound.com. She gives away incredible ideas on maximizing your use of the media.

    3. Woo the Influencers: Sign up a good group of influencers to your service (build a free channel for them if you have to). These are people who are held in high esteem in the eyes of your audience by vertue of their position, knowlege, charisma, etc. When they do something everyone in their sphere of influence follows them. If they like StreamCast, everyone will like it. These people can be worth 1000’s of every day folks (technology evangelists, production companies, technology media personalities, etc). Do whatever you can (even spend money) to get them on board and excited.

  4. Antonio Says:

    Very nice site! Good work.

  5. John Easton Says:

    Antonio:

    Thank you for the compliment. Feel free to subscribe to our blog via email or newsreader.

    Regards,

    John

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  12. paul Says:

    i like school

  13. sally Says:

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  14. WebTV-Tools Says:

    There is also WebTV-Tools. WebTV-Tools offers you a simple and professional WebTV creation and management service, including the best encoding and broadcasting technologies of the market (live or On demand). The whole without heavy investment and at a price fitted to your use.

  15. megan and danni Says:

    How do ya make a webshow like how do ya let ppl see us???

  16. Rosalva Gome Says:

    online jobs are many but most of them does not pay well enough so choose an online job well *~:

  17. cheyann Says:

    yay!

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  19. DJ Says:

    DJ…

    […]Create Your Own Web TV Show « The Eastonsweb Multimedia Blog[…]…

  20. Dustin wade greer Says:

    My show is the Dustin Show

  21. zay pyles Says:

    i don,t have i web tv show yet as you see i said yet but i want one and i,ll find it

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