B to B Magazine Says b-to-b Users Love Video Content


Video usage chartA recent survey by research firm, KnowledgeStorm shows that of all the so called, “new media” marketing tools; that online video tops the list for usage and effectiveness.  BtoB Magazine published the survey results in a recent article.

Over 78% of the respondents said “video makes online content more compelling”.  This just substantiates my belief that our prospective customers would rather let a 30-60 second video clip communicate product and service information.  Comparable text content would take two or three pages to read and our audience simply does not want to wade through such content.

You can read the full study results at the BtoB Magazine website. I know I am biased here but even industry experts are saying video is one of the most effective sales and marketing tools.


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