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	<title>The Eastonsweb Multimedia Blog</title>
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	<description>Helping businesses attract and keep the best customers.</description>
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		<title>The Eastonsweb Multimedia Blog</title>
		<link>http://eastonsweb.wordpress.com</link>
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		<item>
		<title>Our Blog Has Grown Up and Moved</title>
		<link>http://eastonsweb.wordpress.com/2009/05/02/our-blog-has-grown-up-and-moved/</link>
		<comments>http://eastonsweb.wordpress.com/2009/05/02/our-blog-has-grown-up-and-moved/#comments</comments>
		<pubDate>Sat, 02 May 2009 20:25:02 +0000</pubDate>
		<dc:creator>John Easton</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://eastonsweb.wordpress.com/?p=435</guid>
		<description><![CDATA[&#8230;but not far away.   To all visitors of the Eastonsweb blog.  We have set up stakes in another neighborhood.  We have added the blog to our new website. We will be delivering even more commentary to help you blow the doors off your customer building strategies.  Check Out the New Neighborhood (Click Here)<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=eastonsweb.wordpress.com&amp;blog=475949&amp;post=435&amp;subd=eastonsweb&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">John Easton</media:title>
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		<item>
		<title>RSS Your SEO</title>
		<link>http://eastonsweb.wordpress.com/2008/09/13/rss-your-seo/</link>
		<comments>http://eastonsweb.wordpress.com/2008/09/13/rss-your-seo/#comments</comments>
		<pubDate>Sat, 13 Sep 2008 14:52:00 +0000</pubDate>
		<dc:creator>John Easton</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[web marketing]]></category>
		<category><![CDATA[web marketing strategy]]></category>

		<guid isPermaLink="false">http://eastonsweb.wordpress.com/?p=421</guid>
		<description><![CDATA[Every website owner and manager fantasizes about the day a flood of prospective customers hit Google researching product information and the site owner&#8217;s website site shows up in the top 5 search results.  This fantasy is soon crushed when the reality sets in that millions of other site owners accross the globe are also competing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=eastonsweb.wordpress.com&amp;blog=475949&amp;post=421&amp;subd=eastonsweb&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">John Easton</media:title>
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			<media:title type="html">42-15314454</media:title>
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		<item>
		<title>Google Apps: Doing More With Less</title>
		<link>http://eastonsweb.wordpress.com/2008/09/03/google-apps-doing-more-with-less/</link>
		<comments>http://eastonsweb.wordpress.com/2008/09/03/google-apps-doing-more-with-less/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 11:22:34 +0000</pubDate>
		<dc:creator>John Easton</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[Gmail]]></category>
		<category><![CDATA[Google Apps]]></category>
		<category><![CDATA[google calendar]]></category>
		<category><![CDATA[Google sites]]></category>
		<category><![CDATA[web strategy]]></category>

		<guid isPermaLink="false">http://eastonsweb.wordpress.com/?p=408</guid>
		<description><![CDATA[I swear Google with its rapid release of applications is moving to be the next Microsoft.  In it&#8217;s march to take over the online world a couple of years ago the company built upon it&#8217;s email service, GMail adding Google Calendar, Talk, Google Docs and Google Sites into an office application suite that Microsoft&#8217;s software-based [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=eastonsweb.wordpress.com&amp;blog=475949&amp;post=408&amp;subd=eastonsweb&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>5</slash:comments>
	
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			<media:title type="html">John Easton</media:title>
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		<title>Is Your Video Green?</title>
		<link>http://eastonsweb.wordpress.com/2008/09/01/is-your-video-green/</link>
		<comments>http://eastonsweb.wordpress.com/2008/09/01/is-your-video-green/#comments</comments>
		<pubDate>Mon, 01 Sep 2008 13:36:01 +0000</pubDate>
		<dc:creator>John Easton</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[green office]]></category>
		<category><![CDATA[Green strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[renewable energy]]></category>
		<category><![CDATA[video marketing]]></category>

		<guid isPermaLink="false">http://eastonsweb.wordpress.com/?p=401</guid>
		<description><![CDATA[Search the web, browse a magazine stand or watch any television these days and it is clear that Green is the new Black.  Even cooler than being green is finding creative ways to show off your greenness; is that a word? If your company is truly committed to the cause, producing a video that shows [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=eastonsweb.wordpress.com&amp;blog=475949&amp;post=401&amp;subd=eastonsweb&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">John Easton</media:title>
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		<item>
		<title>Do You Twitter?</title>
		<link>http://eastonsweb.wordpress.com/2008/08/31/do-you-twitter/</link>
		<comments>http://eastonsweb.wordpress.com/2008/08/31/do-you-twitter/#comments</comments>
		<pubDate>Sun, 31 Aug 2008 15:01:51 +0000</pubDate>
		<dc:creator>Kristina Hill</dc:creator>
				<category><![CDATA[Kristina Talks Marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[micro-blogging]]></category>
		<category><![CDATA[Tweet]]></category>
		<category><![CDATA[Tweet Scan]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://eastonsweb.wordpress.com/?p=395</guid>
		<description><![CDATA[I’ve been on the micro-blogging site Twitter for a few months. For those of you who aren’t familiar, Twitter allows you to stay in touch by sending short messages that can be no longer than 140 characters. I joined after learning that a growing number of journalists were using the site to post story updates [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=eastonsweb.wordpress.com&amp;blog=475949&amp;post=395&amp;subd=eastonsweb&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Kristina Hill</media:title>
		</media:content>

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	</item>
		<item>
		<title>The Perfect Website Add On</title>
		<link>http://eastonsweb.wordpress.com/2008/08/20/the-perfect-website-add-on/</link>
		<comments>http://eastonsweb.wordpress.com/2008/08/20/the-perfect-website-add-on/#comments</comments>
		<pubDate>Thu, 21 Aug 2008 03:55:19 +0000</pubDate>
		<dc:creator>John Easton</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[File Sharing]]></category>
		<category><![CDATA[file storage]]></category>
		<category><![CDATA[video sharing]]></category>
		<category><![CDATA[virtual storage]]></category>
		<category><![CDATA[website development]]></category>
		<category><![CDATA[website tools]]></category>

		<guid isPermaLink="false">http://eastonsweb.wordpress.com/?p=387</guid>
		<description><![CDATA[A friend recently asked me to suggest an online file hosting service and I thought why not share my suggestion and reasoning with you as well.  I can see your face forming a frown as you think to yourself, &#8220;what is this guy talking about and why should I care.&#8221;   Well, online file storage allows you [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=eastonsweb.wordpress.com&amp;blog=475949&amp;post=387&amp;subd=eastonsweb&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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			<media:title type="html">John Easton</media:title>
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		<title>Are You Missing Out on a Marketing Opportunity?</title>
		<link>http://eastonsweb.wordpress.com/2008/08/18/are-you-missing-out-on-a-marketing-opportunity/</link>
		<comments>http://eastonsweb.wordpress.com/2008/08/18/are-you-missing-out-on-a-marketing-opportunity/#comments</comments>
		<pubDate>Mon, 18 Aug 2008 21:48:14 +0000</pubDate>
		<dc:creator>John Easton</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[marketing video]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[online newsroom]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[pr professionals]]></category>
		<category><![CDATA[pr video]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[sales video]]></category>

		<guid isPermaLink="false">http://eastonsweb.wordpress.com/?p=372</guid>
		<description><![CDATA[Does your website have an online newsroom?  See my recent post on the importance of having an online newsroom (Click Here). If you do have a press section, does it feature any video content?  An online newsroom is an essential part of any well outfitted business or non-profit website but many don&#8217;t think to include video.  Adding [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=eastonsweb.wordpress.com&amp;blog=475949&amp;post=372&amp;subd=eastonsweb&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">John Easton</media:title>
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		<item>
		<title>A Look Inside La Noticia</title>
		<link>http://eastonsweb.wordpress.com/2008/08/17/a-look-inside-la-noticia/</link>
		<comments>http://eastonsweb.wordpress.com/2008/08/17/a-look-inside-la-noticia/#comments</comments>
		<pubDate>Sun, 17 Aug 2008 11:30:20 +0000</pubDate>
		<dc:creator>Kristina Hill</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic marketing]]></category>
		<category><![CDATA[Hispanic media]]></category>
		<category><![CDATA[Hispanic newspapers]]></category>
		<category><![CDATA[Hispanic public relations]]></category>
		<category><![CDATA[La Noticia]]></category>

		<guid isPermaLink="false">http://eastonsweb.wordpress.com/?p=347</guid>
		<description><![CDATA[One of the major news items last week was new census data which reported that minorities will become the majority population in the United States by 2050. What’s more, these numbers also projected that the Hispanic population will nearly triple, exploding from 46.7 million in 2008 to 132.8 million by 2050. As small to mid-sized [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=eastonsweb.wordpress.com&amp;blog=475949&amp;post=347&amp;subd=eastonsweb&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Kristina Hill</media:title>
		</media:content>

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		<title>IKEA to Sell Solar Panels, Who Knew?</title>
		<link>http://eastonsweb.wordpress.com/2008/08/14/ikea-to-sell-solar-panels-who-knew/</link>
		<comments>http://eastonsweb.wordpress.com/2008/08/14/ikea-to-sell-solar-panels-who-knew/#comments</comments>
		<pubDate>Thu, 14 Aug 2008 11:59:16 +0000</pubDate>
		<dc:creator>John Easton</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[groundswell]]></category>
		<category><![CDATA[IKEA]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking strategy]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://eastonsweb.wordpress.com/?p=340</guid>
		<description><![CDATA[From the title of this post you might think I am trying to help spread the word for big box retailer IKEA about their strategy to start selling eco-friendly products like solar panels.  The idea is pretty cool, but I am more interested in illustrating a mistake I see a lot of firms (large and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=eastonsweb.wordpress.com&amp;blog=475949&amp;post=340&amp;subd=eastonsweb&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">John Easton</media:title>
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		<title>The Secret to Ron Paul&#8217;s Video Success</title>
		<link>http://eastonsweb.wordpress.com/2008/08/13/the-secret-to-ron-pauls-video-success/</link>
		<comments>http://eastonsweb.wordpress.com/2008/08/13/the-secret-to-ron-pauls-video-success/#comments</comments>
		<pubDate>Wed, 13 Aug 2008 20:24:30 +0000</pubDate>
		<dc:creator>John Easton</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[campaign video]]></category>
		<category><![CDATA[marketing video]]></category>
		<category><![CDATA[ron paul]]></category>
		<category><![CDATA[viral video]]></category>

		<guid isPermaLink="false">http://eastonsweb.wordpress.com/?p=313</guid>
		<description><![CDATA[A video with 1,545,434 YouTube views, the year’s fourth most popular entry on digg.com and what’s more the media is at least 10 months old at the time of this reporting. There is no doubt that Ron Paul’s New Hope video is a phenomenal marketing success and we business owners can learn from it.  Ron [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=eastonsweb.wordpress.com&amp;blog=475949&amp;post=313&amp;subd=eastonsweb&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">John Easton</media:title>
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