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	<title>The Eastonsweb Multimedia Blog</title>
	<atom:link href="http://eastonsweb.wordpress.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://eastonsweb.wordpress.com</link>
	<description>Helping businesses attract and keep the best customers.</description>
	<pubDate>Tue, 13 May 2008 00:41:14 +0000</pubDate>
	<generator>http://wordpress.org/?v=MU</generator>
	<language>en</language>
			<item>
		<title>Marketing Lessons from the Campaign Trail</title>
		<link>http://eastonsweb.wordpress.com/2008/05/12/marketing-lessons-from-the-campaign-trail/</link>
		<comments>http://eastonsweb.wordpress.com/2008/05/12/marketing-lessons-from-the-campaign-trail/#comments</comments>
		<pubDate>Tue, 13 May 2008 00:41:14 +0000</pubDate>
		<dc:creator>khill60628</dc:creator>
		
		<category><![CDATA[Kristina Talks Marketing]]></category>

		<category><![CDATA[Strategy]]></category>

		<category><![CDATA[2008 election]]></category>

		<category><![CDATA[Hillary Clinton]]></category>

		<category><![CDATA[marketing strategy]]></category>

		<category><![CDATA[Obama]]></category>

		<guid isPermaLink="false">http://eastonsweb.wordpress.com/?p=213</guid>
		<description><![CDATA[
I’m addicted to the 2008 presidential campaign. My nightly viewing habits over the past few months have centered on switching back and forth between CNN, MSNBC, and Fox News to find out what the political pundits have to say about the election, the candidates, and what will happen next. I know, it’s ridiculous. I don’t [...]]]></description>
		<wfw:commentRss>http://eastonsweb.wordpress.com/2008/05/12/marketing-lessons-from-the-campaign-trail/feed/</wfw:commentRss>
	
		<media:content url="http://www.box.net/shared/static/oe5sra5oow.jpg" medium="image" />
	</item>
		<item>
		<title>Want to Repel Customers? Sell Value!</title>
		<link>http://eastonsweb.wordpress.com/2008/05/08/want-to-repel-customers-sell-value/</link>
		<comments>http://eastonsweb.wordpress.com/2008/05/08/want-to-repel-customers-sell-value/#comments</comments>
		<pubDate>Fri, 09 May 2008 03:44:35 +0000</pubDate>
		<dc:creator>John Easton</dc:creator>
		
		<category><![CDATA[Strategy]]></category>

		<category><![CDATA[competitive advantage]]></category>

		<category><![CDATA[copy writing]]></category>

		<category><![CDATA[marketing strategy]]></category>

		<category><![CDATA[script writing]]></category>

		<category><![CDATA[video script]]></category>

		<guid isPermaLink="false">http://eastonsweb.wordpress.com/?p=210</guid>
		<description><![CDATA[
That&#8217;s right, I said it.  One sure way to hand prospective customers over to your competition is to go on in your web copy, your video production or your brochure about how valuable your product or service is.
Allow me to let you in on a little secret; value is not a benefit, it is assumed [...]]]></description>
		<wfw:commentRss>http://eastonsweb.wordpress.com/2008/05/08/want-to-repel-customers-sell-value/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jeaston-128.jpg" medium="image">
			<media:title type="html">John Easton</media:title>
		</media:content>

		<media:content url="http://www.box.net/shared/static/sta1c7q6ok.jpg" medium="image">
			<media:title type="html">Click to receive automatic blog updates</media:title>
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	</item>
		<item>
		<title>5 Sure-Fire Ways to Extend Your Press Coverage</title>
		<link>http://eastonsweb.wordpress.com/2008/05/06/5-shure-fire-ways-to-extend-your-press-coverage/</link>
		<comments>http://eastonsweb.wordpress.com/2008/05/06/5-shure-fire-ways-to-extend-your-press-coverage/#comments</comments>
		<pubDate>Tue, 06 May 2008 05:07:57 +0000</pubDate>
		<dc:creator>John Easton</dc:creator>
		
		<category><![CDATA[Strategy]]></category>

		<category><![CDATA[Video]]></category>

		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://eastonsweb.wordpress.com/?p=209</guid>
		<description><![CDATA[
Click to Watch Jeff on Fox Sports

One of my clients, Jeff Jimmo was recently featured on a Fox Charlotte news program as a mixed martial arts expert commenting on the wave of interest in the sport.  Yes, I talk a lot about Jeff and his crew over at Ryan Hoover’s Extreme Karate because they do [...]]]></description>
		<wfw:commentRss>http://eastonsweb.wordpress.com/2008/05/06/5-shure-fire-ways-to-extend-your-press-coverage/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jeaston-128.jpg" medium="image">
			<media:title type="html">John Easton</media:title>
		</media:content>

		<media:content url="http://www.box.net/shared/static/sta1c7q6ok.jpg" medium="image">
			<media:title type="html">Click to receive automatic blog updates</media:title>
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	</item>
		<item>
		<title>Why I Like the Word No</title>
		<link>http://eastonsweb.wordpress.com/2008/05/05/why-i-like-the-word-no/</link>
		<comments>http://eastonsweb.wordpress.com/2008/05/05/why-i-like-the-word-no/#comments</comments>
		<pubDate>Mon, 05 May 2008 11:27:03 +0000</pubDate>
		<dc:creator>John Easton</dc:creator>
		
		<category><![CDATA[Strategy]]></category>

		<category><![CDATA[improving sales]]></category>

		<category><![CDATA[sales]]></category>

		<category><![CDATA[sales calls]]></category>

		<category><![CDATA[sales challenges]]></category>

		<guid isPermaLink="false">http://eastonsweb.wordpress.com/?p=207</guid>
		<description><![CDATA[
While waiting to see the premiere of Iron Man and struggling painfully through movie trailers for the Hulk 2 and Don&#8217;t Mess with the Zohan, I was inspired to compose this post (don&#8217;t ask why). I took out my trusty BlackBerry 8830 and began to write. Not being a natural salesperson, early in my entrepreneurial [...]]]></description>
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		<media:content url="http://a.wordpress.com/avatar/jeaston-128.jpg" medium="image">
			<media:title type="html">John Easton</media:title>
		</media:content>

		<media:content url="http://www.box.net/shared/static/sta1c7q6ok.jpg" medium="image">
			<media:title type="html">Click to receive automatic blog updates</media:title>
		</media:content>

		<media:content url="http://www.box.net/shared/static/7fjxfhtog8.jpg" medium="image">
			<media:title type="html">Managing sales call rejection</media:title>
		</media:content>
	</item>
		<item>
		<title>Marketing 911:  Crisis Assistance Ministry</title>
		<link>http://eastonsweb.wordpress.com/2008/05/01/marketing-911-crisis-assistance-ministry/</link>
		<comments>http://eastonsweb.wordpress.com/2008/05/01/marketing-911-crisis-assistance-ministry/#comments</comments>
		<pubDate>Fri, 02 May 2008 00:44:55 +0000</pubDate>
		<dc:creator>John Easton</dc:creator>
		
		<category><![CDATA[Marketing 911]]></category>

		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://eastonsweb.wordpress.com/?p=206</guid>
		<description><![CDATA[
 
Click to Learn About Crisis Assistance Ministry

The dedicated folks over at Crisis Assistance Ministry are looking for marketing suggestions to improve their ability to build awareness about the incredible program of work the agency provides in assisting people in financial crisis and helping them move toward self-sufficiency. Click the image above to watch a video [...]]]></description>
		<wfw:commentRss>http://eastonsweb.wordpress.com/2008/05/01/marketing-911-crisis-assistance-ministry/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jeaston-128.jpg" medium="image">
			<media:title type="html">John Easton</media:title>
		</media:content>

		<media:content url="http://www.box.net/shared/static/sta1c7q6ok.jpg" medium="image">
			<media:title type="html">Click to receive automatic blog updates</media:title>
		</media:content>
	</item>
		<item>
		<title>A Little Known Secret for Chamber Success</title>
		<link>http://eastonsweb.wordpress.com/2008/04/29/a-little-known-secret-for-chamber-success/</link>
		<comments>http://eastonsweb.wordpress.com/2008/04/29/a-little-known-secret-for-chamber-success/#comments</comments>
		<pubDate>Tue, 29 Apr 2008 14:39:52 +0000</pubDate>
		<dc:creator>John Easton</dc:creator>
		
		<category><![CDATA[Strategy]]></category>

		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://eastonsweb.wordpress.com/?p=205</guid>
		<description><![CDATA[
I am sure many of you are chamber members or members of trade and professional organizations.  As a member of the Charlotte Chamber of Commerce I am frequently asked, &#8220;does the Chamber work for you?&#8221; Because I know a secret most don&#8217;t, I usually surprise my discussion partner with an enthusiastic, &#8220;Oh yes!&#8221;
Professional business groups, [...]]]></description>
		<wfw:commentRss>http://eastonsweb.wordpress.com/2008/04/29/a-little-known-secret-for-chamber-success/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jeaston-128.jpg" medium="image">
			<media:title type="html">John Easton</media:title>
		</media:content>

		<media:content url="http://www.box.net/shared/static/sta1c7q6ok.jpg" medium="image">
			<media:title type="html">Click to receive automatic blog updates</media:title>
		</media:content>

		<media:content url="http://www.box.net/shared/static/oxt0lr41wg.jpg" medium="image">
			<media:title type="html">Making your chamber of commerce work for you</media:title>
		</media:content>
	</item>
		<item>
		<title>A Tip That Could Help My Vet and You</title>
		<link>http://eastonsweb.wordpress.com/2008/04/27/a-tip-that-could-help-my-vet-and-you/</link>
		<comments>http://eastonsweb.wordpress.com/2008/04/27/a-tip-that-could-help-my-vet-and-you/#comments</comments>
		<pubDate>Mon, 28 Apr 2008 03:27:31 +0000</pubDate>
		<dc:creator>John Easton</dc:creator>
		
		<category><![CDATA[Strategy]]></category>

		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://eastonsweb.wordpress.com/?p=204</guid>
		<description><![CDATA[
Until recently my dog Ginger had been mildly suffering from a number of ailments.  That’s Ginger above with our vet, Dr. Gary White from Catawba Heights Animal Hospital; a great vet center by the way.  When I took Ginger to see Dr. White, like most offices I visit these days I could not help but [...]]]></description>
		<wfw:commentRss>http://eastonsweb.wordpress.com/2008/04/27/a-tip-that-could-help-my-vet-and-you/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jeaston-128.jpg" medium="image">
			<media:title type="html">John Easton</media:title>
		</media:content>

		<media:content url="http://www.box.net/shared/static/e6u463ig4w.jpg" medium="image">
			<media:title type="html">Marketing your veterinarian business</media:title>
		</media:content>
	</item>
		<item>
		<title>CAABJ: Little Known Ways to Improve Your PR</title>
		<link>http://eastonsweb.wordpress.com/2008/04/24/caabj-little-known-ways-to-improve-your-pr/</link>
		<comments>http://eastonsweb.wordpress.com/2008/04/24/caabj-little-known-ways-to-improve-your-pr/#comments</comments>
		<pubDate>Fri, 25 Apr 2008 02:29:30 +0000</pubDate>
		<dc:creator>John Easton</dc:creator>
		
		<category><![CDATA[Broadcast Charlotte]]></category>

		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://eastonsweb.wordpress.com/?p=203</guid>
		<description><![CDATA[
Whether you are a public relations pro, marketing plan expert or a pr novice the Charlotte Area Association of Black Journalist&#8217;s (CAABJ) “Accessing the Media” workshop was well worth attending.  If you couldn’t attend in person, don’t worry you can view a video recap below or watch the recap on our streaming video channel Broadcast Charlotte.
The expert [...]]]></description>
		<wfw:commentRss>http://eastonsweb.wordpress.com/2008/04/24/caabj-little-known-ways-to-improve-your-pr/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jeaston-128.jpg" medium="image">
			<media:title type="html">John Easton</media:title>
		</media:content>

		<media:content url="http://www.box.net/shared/static/sta1c7q6ok.jpg" medium="image">
			<media:title type="html">Click to receive automatic blog updates</media:title>
		</media:content>

		<media:content url="http://www.box.net/shared/static/sc1zsy00gs.jpg" medium="image">
			<media:title type="html">CAABJ PR Event</media:title>
		</media:content>

		<media:content url="http://www.box.net/shared/static/70to58mos4.jpg" medium="image">
			<media:title type="html">Download the media handout</media:title>
		</media:content>
	</item>
		<item>
		<title>Place is Everything! Entice Prospects Like These MMA Experts</title>
		<link>http://eastonsweb.wordpress.com/2008/04/22/place-is-everything-entice-prospects-like-these-mma-experts/</link>
		<comments>http://eastonsweb.wordpress.com/2008/04/22/place-is-everything-entice-prospects-like-these-mma-experts/#comments</comments>
		<pubDate>Tue, 22 Apr 2008 15:09:00 +0000</pubDate>
		<dc:creator>John Easton</dc:creator>
		
		<category><![CDATA[Strategy]]></category>

		<category><![CDATA[Video]]></category>

		<category><![CDATA[karate]]></category>

		<category><![CDATA[krav maga]]></category>

		<category><![CDATA[martial arts]]></category>

		<category><![CDATA[mixed martial arts]]></category>

		<category><![CDATA[mma]]></category>

		<category><![CDATA[video production]]></category>

		<guid isPermaLink="false">http://eastonsweb.wordpress.com/?p=201</guid>
		<description><![CDATA[
You have probably seen or heard of the Ultimate Fighting Championship, UFC, mixed martial arts or some of the other names martial arts go by these days.  Well my good friend and mixed martial arts expert Ryan Hoover over at Ryan Hoover’s Extreme Karate, a mixed martial arts academy is one of the savviest marketers I [...]]]></description>
		<wfw:commentRss>http://eastonsweb.wordpress.com/2008/04/22/place-is-everything-entice-prospects-like-these-mma-experts/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jeaston-128.jpg" medium="image">
			<media:title type="html">John Easton</media:title>
		</media:content>

		<media:content url="http://www.box.net/shared/static/sta1c7q6ok.jpg" medium="image">
			<media:title type="html">Click to receive automatic blog updates</media:title>
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	</item>
		<item>
		<title>How Netoworking + A Cell Phone = Referrals!</title>
		<link>http://eastonsweb.wordpress.com/2008/04/18/how-referrals-netoworking-a-cell-phone-success/</link>
		<comments>http://eastonsweb.wordpress.com/2008/04/18/how-referrals-netoworking-a-cell-phone-success/#comments</comments>
		<pubDate>Fri, 18 Apr 2008 19:17:08 +0000</pubDate>
		<dc:creator>John Easton</dc:creator>
		
		<category><![CDATA[Strategy]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Video]]></category>

		<category><![CDATA[BNI]]></category>

		<category><![CDATA[Networking]]></category>

		<category><![CDATA[Professional Networking]]></category>

		<category><![CDATA[Referral]]></category>

		<guid isPermaLink="false">http://eastonsweb.wordpress.com/?p=200</guid>
		<description><![CDATA[
I was recently invited to speak to members of the National Sales Network on the subject of generating leads and referrals through effective networking.  I focused on the point that networking is first and foremost an exercise in relationship building.  Once a mutually beneficial relationship is established you must empower your networking partners with information [...]]]></description>
		<wfw:commentRss>http://eastonsweb.wordpress.com/2008/04/18/how-referrals-netoworking-a-cell-phone-success/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jeaston-128.jpg" medium="image">
			<media:title type="html">John Easton</media:title>
		</media:content>

		<media:content url="http://www.box.net/shared/static/qeg4p2lk4o.jpg" medium="image" />
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