Web Project Featured in Business Journal

Merts Heart and Soul a well know Charlotte, NC eatery was recently featured in the Charlotte Business Journal for a web development and video project Eastonsweb launched for them some weeks ago.  The Mert’s campaign iullustrates owner James Bazzelle’s productive use of online (web/video) and offline marketing tools (Public Relations in this case). I should mention that his skilled marketing consultant, Kristina Hill was the campaign architect.

The majority of people experiencing the campaign were likely hit at least three times by the Mert’s message.  Frist by viewing the BJ article, then by visiting the website and third by engaging the video. To be effective prospects must see your message multiple times before they take action (more about this rule). 

The use of the website was an obvious tactic but coupling the site with a company history video and a pr campaign generated site traffic, general awareness and credibility.  The Business Journal published the story in several regional affiliate publications which means visitors to Charlotte from the respective affiliate markets might consider Merts a dining destination…Good Show Merts!

Below is the video we developed for the site.

Related Topics:

1. Use Video to Make Your Website Sticky
2. Web Content Management: You Must Have a System
3. Watch our small business marketing video channel

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