Court the Press: Your Online Newsroom

Getting press coverage for your business is one of the best forms of advertising.  Ads typically convey your thoughts about how good your business is, while press coverage is seen as an objective affirmation of your business’s quality.  One of the best ways to increase the likelihood of getting media coverage is to make reporters’ jobs easier by hosting an online newsroom on your website.

The online newsroom is designed specifically for media professionals (beat reporters, editors, assignment desk managers, etc).  Increased competition and staff reductions are making media professional’s jobs much harder and by providing editors and reporters easy access to the essential content required to compose your story, increases the likelihood that your story gets written.

Below is a list of items to consider including in your online newsroom:

1. High resolution headshot photos of your business’s principals and senior executives
2. Photos of your team in action
3. Copies of past press releases
4. Copies of articles written about your company
5. Streaming video of any television coverage your company has received
6. Sample interview questions in case a reporter is interested in initiating a discussion
7. Articles you have written on industry-specific topics
8. A list of story ideas

Related Posts:

1. The Power of Your Press
2. Add Video to Your Press Releases