SEO Marketer Increases Web Conversion Rates by 400%

Web publishing blogger, Andrew Johnson interviewed search engine marketer, Brandon Sinclair about how he improved his website conversion rates over 300% by using online video.  Brandon deflates many common misconceptions about using streaming video as a marketing tool (perceived cost, limited effectiveness, complexity, etc) and experiences exceptional results in the process.

As Brandon implies several in the interview the key is to have a product or service your prospective customers are interested in; include compelling content in your video that speaks to what your audience WANTS and make sure the content visually conveys, “shows” why the product or service is a must have. As a video production specialist, these are tenants I live by and aggressively encourage my clients to follow.